Senior Copywriter | Editorial Director

Senior Copywriter | Editorial Director

Wimbledon 2.jpg

Table Tennis.

My ‘Fit/Feel/Function’ copy for the Nike Tech Fleece initiative was teamed with eye-catching merchandising at the Nike pop-up shop at Wimbledon. The innovation has been Nike Sportswear's most successful apparel launch to-date.

All Drink It Up. Digital Driver. Zero to Zoom. Live and Local. Sharing the Scoop. Over the Top. Organizing Principle. User Friendly. Green Means Go. Harajuku Girl. Prints of Portland. All for One. By the Book. Spill It. Lunar Landing. The Other Shoe. Grand Slam. Role Model. Tongue-in-Chic. Cleaning House. Fit Bit. Changing the Game. Roadside Attraction. True Grit. Taking the Wheel. Vested Interest. Striker Position. A Leg Up. Phoning It In. Game On. Table Tennis. Head Count. Dishing the Dirt. Lens Crafter. Custom Fit. Getting Attuned. Universal Language. Read All Over. Site Lines. Future Vision. Hitting the High Notes.

Drink It Up. Digital Driver. Zero to Zoom. Live and Local. Sharing the Scoop. Over the Top. Organizing Principle. User Friendly. Green Means Go. Harajuku Girl. Prints of Portland. All for One. By the Book. Spill It. Lunar Landing. The Other Shoe. Grand Slam. Role Model. Tongue-in-Chic. Cleaning House. Fit Bit. Changing the Game. Roadside Attraction. True Grit. Taking the Wheel. Vested Interest. Striker Position. A Leg Up. Phoning It In. Game On. Table Tennis. Head Count. Dishing the Dirt. Lens Crafter. Custom Fit. Getting Attuned. Universal Language. Read All Over. Site Lines. Future Vision. Hitting the High Notes.