Senior Copywriter

Senior Copywriter

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My ‘Fit/Feel/Function’ copy for Nike Tech Fleece initiative was teamed with eye-catching merchandising at the Nike pop-up shop at Wimbledon.

The Nike Tech Fleece initiative was the most-successful apparel launch in Nike Sportswear history. My copy told the consumer why the innovation matters.

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If you romance it, they will come. My copy explains the construction and benefits of the Nike Tech Vest to the consumer—in a haiku -like word-count.

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As Senior Editor of Custom Publishing for SagaCity Media, I strategized all editorial content for the Washington State Visitors Guide, working with freelance writers and a creative team to build a compelling publication. Breaking the state down int

Dishing the Dirt.

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As Editor-in-Chief of the Maggie Award-winning Portland Bride & Groom magazine, it made perfect sense to speak to the male half of the audience. I edited and wrote this front-of-book piece about a fresh take on wedding-day footwear.

Even putting the recycling out is a posh gesture in a glamorous, 70s-inspired look that was included in a fashion shoot for Portland Monthly magazine. I gave the model my own sandals when the planned pair wasn’t quite right. It was all part of the

The manifesto I wrote for Nike’s American Football category captures the essence of a national obsession.

Travel Portland was a client during my tenure as Senior Editor of Custom Publishing for SagaCity Media. Working closely with the destination marketing organization, I strategized a mix of stories that reflected the city’s (now world-famous) attribu

The iconic sport moment that is Wimbledon was a perfect opportunity to ‘pre-heat’ the release of Nike Tech Fleece. Ace merchandising: Every style in the Nike pop-up shop was regulation white.

‘Sustainable chic’ stories are a sign of the times—particularly in eco-friendly Portland. I went for a high/low price point approach in this piece as Style Editor for Portland Monthly magazine.

A booming wedding industry and the hyper-creative Portland couples featured in the magazine made my job as Editor-in-Chief of Portland Bride & Groom much easier. The magazine won a Maggie Award for Best Publication shortly before we hit the two

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Getting Attuned.

I wrote all heds, deks, and cutlines as Editor-in-Chief of Portland Bride & Groom magazine, which won a Maggie Award for Best Publication during my tenure.

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As Style Editor for Portland Monthly magazine, I designed and styled quarterly fashion spreads—including this look from a fall fashion piece, shot on a farm outside Portland.

Organizing Principle.

As a former Fashion Director for Nordstrom, following designer trends is in my blood. As Style Editor for Portland Monthly magazine, I was able to put my passion into words.